Creatively taking on the question of ‘how can we make our cities safer places?’ SmartCars has installed an urban intervention for their ‘whatareyoufor’ campaign that keeps pedestrians occupied while waiting to cross the street. The ‘dancing traffic light’ puts on a spin on the traditional, illuminated red person used to indicate vehicular safety, by asking everyday participants to contribute to the figures fluidly, free-style moves. A walk-in booth invited passers-by to pick a song and groove to the tunes, while their silhouette was projected onto the virtual display. take a look at the videos below to see the ‘dancing traffic light’ in action, and for a behind-the-scenes look at the making-of the installation.
Maybe they can make one with bicycles too, it would fit perfectly for Amsterdam.