You have to do something special nowadays to get your swimming trunks and suits sold. What better way to start it, on the newly invented, National Flippers Race on Dam Square in the centre of Amsterdam on a cold an rainy day.
Department store ‘De Bijenkorf’ [Bee hive] organised it together with fashion designer Hans Ubbink, who promoted a book. Maybe a new discipline for the Olympic Games in 2016?
